Step 1: Research Your Customers

- Use data from your current customer base (sales history, customer surveys, feedback) to identify common trends and characteristics.

- Look at online reviews, competitor analysis, and industry reports to gather more insights.

Step 2: Segment Your Market

- Identify distinct customer groups based on their needs, challenges, and buying behaviours.

- For NR Meds, this includes segmenting into medical professionals, individual consumers, and retailers.

Step 3: Create Detailed Personas

- Give each persona a name, job title, demographics, goals, and pain points.

- Include information on their typical buying journey, decision-making process, and challenges they face.

Step 4: Tailor Your Sales Approach

Use the personas to guide your approach during interactions with potential customers.

- Medical Professionals: Focus on how the product enhances patient comfort and meets medical standards.

- Individual Consumers: Highlight product safety, ease of use, and value for money.

- Retailers/Distributors: Emphasize profitability, product demand, and the reputation of NR Meds as a trusted supplier.

Step 5: Continuously Refine

- Regularly update your personas based on new market insights and customer feedback.

- Stay flexible and ready to adapt as customer needs evolve.